Primary / colorSVG ↓
NACHOPIXEL / BRAND FIELD GUIDE / V1.0
All the ingredients.
One bold brand.
The identity, the attitude, and the tools to put them to work. Explore the complete NachoPixel creative system.
Preview assets are for evaluation. Ownership and commercial use are agreed with the acquisition.
01 / THE IDENTITY
A chip off
the pixel block.
The stepped triangle is our nacho. The pixel N gives it a signature. A single floating pixel adds a little unexpected crunch.
Give it room.
Keep one detached pixel-width of clear space around the emblem. For a lockup, use the emblem’s detached pixel as your unit.
Keep it crisp.
Emblem: minimum 24 px on screen / 8 mm in print. Horizontal lockup: minimum 140 px / 40 mm. Use the SVG master whenever possible.
Keep it itself.
Never stretch, rotate, add shadows to, or recolor parts of the logo. Use the supplied monochrome artwork when color is limited. Keep it off busy imagery.
Pico is a supporting mascot. The pixel N is the primary brand mark.
02 / THE FLAVOR PALETTE
Five colors.
Zero bland.
Charcoal
RGB 32, 32, 31
Cheese
RGB 255, 212, 71
Hot sauce
RGB 244, 91, 54
Guac
RGB 193, 217, 106
Crema
RGB 247, 243, 232
Build with restraint. Start with Crema and Charcoal. Make Cheese the hero accent; use Hot sauce and Guac in smaller bursts. Suggested mix: 45% Crema, 30% Charcoal, 15% Cheese, 5% Hot sauce, 5% Guac.
Keep text readable. Use Charcoal text on Crema, Cheese, and Guac. Use Crema on Charcoal. Reserve Hot sauce for large decoration; do not use orange on cream for body copy. For print, convert these RGB colors using your printer’s profile.
03 / TYPOGRAPHY
Big personality.
Easy reading.
Lato Black for the big moments. Lato Regular for the details. A system monospace for small technical labels.
LATO BLACK / HEADLINES
abcdefghijklmnopqrstuvwxyz 0123456789
Aa Bb Cc
Extra, please.
abcdefghijklmnopqrstuvwxyz 0123456789
LATO REGULAR / BODY
Good design should feel like a great conversation: clear, confident, and a little unexpected.
Web scale: 72–112 px hero, 40–64 px section titles, 20–24 px subheads, 16–18 px body, 11–13 px labels. Body line height: 1.6. Headline line height: 1.0.
View the included font license ↗The supplied logo lettering is outlined. Fonts are included under the SIL Open Font License; they are not sold separately.
04 / VOICE & POSITIONING
A little cheeky.
A lot of clarity.
The one-liner
A digital creative studio building bold identities and playful web experiences for people with big ideas.
Audience: independent founders, creators, and ambitious small teams.
Personality: playful, capable, curious, generous.
This is proposed positioning for the next owner, not a claim of an existing business or client history.
Say it like NachoPixel.
- Clear before clever.
- “Let’s make your next big idea look the part.”
- Confident without the chest-beating.
- “Good ideas deserve good pixels.”
- Keep the flavor in small doses.
- “Fresh work. Extra personality.”
Avoid jargon, fake urgency, unsupported superlatives, and turning every sentence into a food pun.
THE SIGNATURE LINESmall pixels. Big flavor.
05 / OUT IN THE WORLD
Built to show up.
Original digital templates for the first impression, the everyday post, and the little details that make a brand feel whole.
Social post / 1080 × 1080 SVG ↓
Pico / supporting mascot SVG ↓
Social header / 1500 × 500 SVG ↓
Business card / 3.5 × 2 in at 300 dpi SVG ↓
Repeat pattern / editable SVG SVG ↓
Digital concept artwork; no printed goods are included. Add contact information and printer-specified bleed before production.
06 / THE TOOLKIT
Make yourself
at home.
Explore the preview files. If this feels like your next brand, let’s talk about the complete package.
Download preview kit ↓View the $17,500 package ↗